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Churn Analysis & Lifetime Value Prediction @ Gaming Industry, Marketing, Sales


Online gaming company understood that it cannot continue with the current high cost and low precision of its marketing campaigns. The company searched for better ways to address churn and predict lifetime value.


Alphamoon team proposed time series analysis and predictive modeling to solve the issue. As a result, the gaming company had a better understanding of their client profile and ran more effective marketing campaigns. Therefore, Alphamoon solution increased sales and optimized profit and cost.



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